
Built With Grit, Grounded in Love
Abhimanyu ("Abhi") lost his arm in an accident at the age of six, but that never held him back. He became a state-level cricketer, even inspiring Sachin Tendulkar with his story. When injuries ended his cricket career, he set out in search of a new dream in a foreign land.In the US, he teamed up with his best friend Jo, who had always dreamt of building something meaningful. While pursuing their MBAs, the two of them worked part-time at a local Indian grocery store. Stocking shelves, managing orders, even making deliveries. That hands-on experience gave them a rare insider's view of what the market lacked: authentic Indian food that was clean, honest, and globally certified..A Snack Revolution, Born at 2 AM
What began as late-night brainstorming sessions turned into action. They first built a distribution business for authentic South Indian food. The hustle - convincing stores, running warehouses, sampling products and closing sales taught them what it meant not just to sell food, but to build a brand.The pandemic arrived, and with it came a turning point: the urgent need for organic, preservative-free Indian foods that could meet global standards. So they decided to build the solution themselves..The Soul of the Brand
Then came Sunanda, Abhi's mother and a homemaker for 35 years, who stepped into a new role with grace and grit, leading our manufacturing operations in Bangalore. What started as a small initiative to employ women during lockdown grew into a full-fledged women-run facility. She brought soul. And eventually, Abhi's sister Ankitha, an architect-turned-MBA, stepped in "just to help." She stayed. From a quiet professional to a key force behind our market expansion.What We've Built
To us, sustainability isn't just about the environment; it's about food that's good for people, fair to farmers, and honest in every sense.


What you get: snacks with actual flavour, clean ingredients, and a brand that's doing all the right things, not just saying so. 







No palm oil. Cold-pressed peanut oil for better nutrition and authentic flavour


No preservatives. No artificial junk


Certified organic ingredients


Handmade in small batches by women in rural India

Certified. Trusted. Transparent.
USDA Organic
India Organic
Jaivik Bharat (FSSAI)
Canada Organic
FDA Approved

